Client Background
A premier consumer electronics brand known for design and innovation. They needed to recapture market attention and showcase their new AI capabilities.
Challenge
The product featured intangible AI features that were hard to demonstrate on stage. The challenge was to visualize these features in a compelling way while managing a massive influx of global tech press.
Approach
Developed 'Invisible Intelligence' visual narrative using holographic projection.
Built 'Lifestyle Lab' sets (Home, Office, Travel) for contextual demos.
Implemented a 'Quick-Edit' studio to provide media with ready-to-use b-roll instantly.
Seamless transition from keynote theater to demo zone to manage traffic flow.
Implementation
Creative Development
2 weeks- Storyboarding the keynote narrative and visual effects.
- Designing the 'Lifestyle Lab' floor plan and user journey.
- Speaker coaching for executive presentations.
Asset Production
3 weeks- Creation of 3D product animations and holographic assets.
- Fabrication of experience zone sets and interactive displays.
- Media kit and press release coordination.
Rehearsal & Launch
1 week- Technical dry runs with holographic projectors.
- Media briefing and embargo management.
- Live event execution and post-event media monitoring.
Outcome
Market Buzz
Dominated global tech news for 48 hours, trending #1 on social platforms.
Social Mentions
Baseline → 2.5M
+Viral
Live Stream
1.2M → 3.5M
+191%
Pre-orders
Target → 150% of Target
+Record Breaking
Media Engagement
Journalists spent double the average time in the experience zone.
Dwell Time
20 mins → 45 mins
+125%
Content Generated
50 pieces → 200+ pieces
+300%
Video Shares
Regular → Viral
+High Reach
“The holographic reveal was a showstopper. The transition to the experience zone was flawless, allowing the press to get hands-on immediately. A world-class launch.”
David Chen
CMO, FutureVision Electronics